Welcome to No Thinking Aloud
A place where questions matter more than answers — and where we stop accepting the world exactly as it’s handed to us.
We like to think we’ve come a long way as a society. We have smartphones, self-driving cars, AI that can write a novel, and enough “smart” gadgets to make even our toasters feel intelligent. But when you strip away the gadgets and glowing screens… are we really any better off than we were 1,000 years ago? Or have we just gotten better at distracting ourselves while the same human patterns repeat?
This site isn’t about telling you what to think — it’s about making you notice how easily we do think what we’re told.
It’s about looking at the subtle ways we’re nudged, steered, and persuaded every day without even realizing it.
Like the salt shaker at the end of the table — you might not even want it, but if I ask you to pass it, you’ll probably hand it over. Why? Because we’re wired to respond, to comply, to just go along.
And while we’re going along, the world quietly shifts around us.
Take Tropicana orange juice. Over the years, its cartons have quietly shrunk — from 64 ounces, to 59, then to 52, and now sometimes just 46 ounces — yet the price hasn’t gone down. It’s often gone up. The packaging still looks like the old size, but you’re getting less juice for the same or higher price. This is shrinkflation in action: companies give you less while making it feel like nothing’s changed. And it’s not just Tropicana — many brands use the same tactic, changing packaging dimensions so the shrink is less obvious. Consumers have caught on, venting online and coining hashtags like #shrinkflation to call it out, but the practice continues.
Somewhere along the way, we stopped questioning and just started accepting.
This site is here to push back.
To ask: Are we okay with where this is going?
To remember that just because “it’s always been this way” doesn’t mean it should stay that way.
And maybe — just maybe — to spark the kind of conversations that make us see the world a little differently tomorrow than we did today.
Pull up a chair. Think aloud. Or don’t.
But be ready to question everything.