A place where questions matter more than answers.
We like to think we’ve come a long way as a society.
We have smartphones, self-driving cars, AI that can write novels, and enough “smart” gadgets to make even our toasters feel intelligent.
But when you strip away the glowing screens… are we really better off than we were 1,000 years ago?
Or have we just gotten better at distracting ourselves while the same human patterns repeat?
It’s not about telling you what to think
It’s about noticing how easily we think what we’re told.
Every day we’re nudged, steered, and persuaded — often without realizing it.
Like the salt shaker at the end of the table — you might not even want it, but if I ask you to pass it, you’ll probably hand it over.
Why? Because we’re wired to respond, to comply, to just go along.
And while we’re going along, the world quietly shifts around us.
A quiet example: shrinkflation
Take orange juice. Over the years, the cartons have quietly shrunk — from 64 ounces, to 59, to 52, and now sometimes just 46 — yet the price hasn’t gone down.
The packaging still looks the same, but you’re getting less for more.
That’s shrinkflation: companies giving you less while making it feel unchanged.
It’s a perfect metaphor for modern life — subtle shifts that add up while most people barely notice.
Why this site exists
Somewhere along the way, we stopped questioning and started accepting.
This site is here to push back.
To ask: Are we okay with where this is going?
To remember that “it’s always been this way” doesn’t mean it should stay that way.
And maybe — just maybe — to spark the kind of conversations that make us see the world a little differently tomorrow than we did today.
Pull up a chair. Think aloud.
Or don’t.
But be ready to question everything.